Over the 40 years of my practice in commercial photography I continue to be honoured, yet astounded, by the popular assumption that many great photographs in commercial campaigns are the work and brainchild of the photographer. Seldom.[...]
While I encourage many clients to buy out all of the high-res. raw files that I shoot on the job I always have background worries about how well these image files will be optimized for use in the company’s PR or promotional outreaches.[...]
All too often we return from great travels with mediocre pictures to show for it. There are some common reasons for this banality that I can help you end-run. [...]
There is a disturbing and growing trend among Canadian photographers to charge usage fees and royalties as an assumed right under the traditional general practice of photography. While they certainly have the right to ask for them or demand them as part of their willingness to do business with you [...]
It’s not what you LOOK like, it’s what you look LIKE
Most of us arrive at the photographer’s studio thinking we’ll try to make the best of a bad situation when doing our obligatory headshot. We’ll hope that at least one of the pictures won’t make us look too ugly…. I see it differently. I see it as an opportunity for you to present yourself in a way that will compel the viewer to understand that you are the right person for his/her needs. I want to help give the viewers what they hope to find [...]