14Nov
Bad Corporate Photos Trigger Cynical Responses
A bad photograph will belie everything the company is hoping the viewer will appreciate and actually evoke a cynically opposite reaction.[...]
Category Archives: Commercial
08Nov
THE VALUE OF A GOOD ART DIRECTOR
Over the 40 years of my practice in commercial photography I continue to be honoured, yet astounded, by the popular assumption that many great photographs in commercial campaigns are the work and brainchild of the photographer. Seldom.[...]
08Nov
USE CAUTION WITH YOUR EMPLOYEE WHO “KNOWS” PHOTOSHOP
While I encourage many clients to buy out all of the high-res. raw files that I shoot on the job I always have background worries about how well these image files will be optimized for use in the company’s PR or promotional outreaches.[...]
14Oct
Beware Insidious User fees: You are being had…
There is a disturbing and growing trend among Canadian photographers to charge usage fees and royalties as an assumed right under the traditional general practice of photography. While they certainly have the right to ask for them or demand them as part of their willingness to do business with you [...]
